#Lumesse. The part bloggers play in branding #truDublin
One of the big recruiting story’s over the last few weeks has to be the rebrand of talent management business Stepstone, who became Lumesse over the last week. Hopefully you only rebrand once, so when you do it has to be big, and when your customers and employees are spread across the world, it has to be global.
Theres a great opportunity for exposure,but at the same time there’s plenty of risk in change.While the short-term noise surrounding a rebrand is significant, people ultimately do not like change. Changing the look and feel of technology people are familiar with creates discomfort, which is why communication and listening to feedback as it happens is critical. Using the social channels to spread the word, engage and more importantly listen, can make this possible and enhance the change process.
Interestingly, Lumesse are looking to bloggers (me included) in every country they operate to carry their message and monitor feedback. It is perhaps indicative of the way those that are active in the social channels are recognised as being important message carriers in targeted sectors.Lumesse recognise that their story is going to be told and commented on, better tobe part of the conversation by giving access to the company and their products. I think this move is to be applauded, and demonstrates the part bloggers, and those active in social channels play in branding. While it might not be good news for the P.R. companies, it is clear that influence is seen as a little more than a Klout score.
I’m delighted to announce that Lumesse will be joining us in #truDublin on the 25’th May to talk rebranding. This will be a great opportunity to understand the rebranding process, lumesse in particular, as well as other areas of global talent management.
This is a fun look at how Lumesse came up with the new name and brand, featuring BrandMan!
[youtube=http://www.youtube.com/watch?v=PvrSjzTahTU&feature=channel_video_title]
To further build Lumesse’s presence in the social channels, they are appointing a Social Media and Community Manager in the UK. If you’d like more information on what looks like a great opportunity, send me a message and I will pass on your details.
What do you think of the way Lumesse are managing the rebrand? What do you want to hear about and ask? Pose a question and I will get you a video answer for next week.
Bill
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Disclaimer
This is a sponsored post part of the Lumesse Blogathon www.lumesse.com
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