I called in to The Recruiting Animal show yesterday for a number of reasons. Firstly I enjoy the banter and back and forth that goes on between the guests. If you don’t take yourself too seriously, it’s great to be a caller or guest, and secondly the main guest was Dups Wijayawardhana, @Dups. Dups is the founder of Empire Avenue, the social media trading game.
After initial resistance to games on-line, the sheer numbers of players convinced me that I should be looking at these communities for recruiting. Having introducing gaming strategies with one of the clients I’m working with, we are getting really good results from Empire Avenue advertising and messaging, and by tuning in to Farmville and Facebook advertising for reaching graduates from targeted universities. It’s actually quite easy when you get your head around it. I will be blogging about these stories later in the week. It is interesting to note how many people deride games and players, but openly play one of the most popular games 4square, and use check ins for sourcing! Possibly they believe some of the players are real life Mayors!
I was delighted that Paul Jacobs, knowing my interest in this area, wrote this guest post for me on gaming in recruiting. Paul is someone I look to for new ideas, particularly on using Facebook for recruiting. He started the whole concept of Community DJ over Community Manager, that I prescribe to and try to adopt in my work.
This is Pauls post:
Social Recruiting 2.0 Embrace The Hero
My Facebook news feed is chock full of broadcasts. Employers are relaying to me, using a variety of formats and broadcasters, their news, EVPs, benefits, company and employee insights, and all manner of information and updates. They want me to engage with their brand and love it when I, and a very small selection of their other subscribers, ask questions, like, and comment on their posts.
But at a deeper level, do any of these employers get me, understand me, really step into the minds and emotional drivers of their jobseeker community? Who is the hero here – the employer or the jobseeker?
The social gaming industry gets it, they create heroes (superheroes), winners, investors, and addicts everyday. It’s all about the player and their experience – everything is centered around the player. Players describe their quests and overall experiences as fun, challenging, engaging, and addictive. It’s psychology at its very best.
What would happen if employers embrace the hero? If we shifted our mindset from broadcasting, responding and transacting, then would we find unrealized potential and buy-in from our community? How would we communicate differently? Could we turn our community into a movement and create crazed fans who are knocking down the door to work with you, rather than your competitor. In fact, how can we be truly “social” without embracing and understanding the hero? Maybe it’s time to re-imagine recruitment as we know it.
On a final note, are your employees heroes or bored-senseless subscribers?
We will be exploring gaming further at #truBoston, and I have some great examples to share of how gaming is being used in recruiting. Thanks for the post Paul, lets continue the discussion!