Following my presentation at social media week London, I saw a really interesting keynote from Sergio Figueroa on crowd sourced video that was different, and brilliantly simple. The speaker was a former professional musician, who produces community video, or tells story’s with silent film and subtitles. The community video are shot in mostly inner-city settings and based around a theme. He poses a question, leaves out a few flipcams and lets the people talk and answer in their own words, before mixing the short movie.
He first got the idea for this concept from the commercials made by one of the phone companies where individuals were invited to upload short clips from their phone about “what they were doing now.” I remember seeing the 3 minute commercial broadcast in a cinema, after 1000’s of uploads were meshed together. I remember the range of images, one sentence dialogue, backing music and variety being really powerful, with most of the message coming from the faces of the people, and the story you thought might be behind them. It was brilliant!
The community video followed the same concept. A group of people from a housing association block of flats talking about how they would go about creating more of a community. This was shot against a backdrop of the estate, with a whole range of messages, set against music that actually moves you. Sergei operates as a not-for-profit on these projects, and the hosts sign a contract that he won’t edit anything however negative. He feels that this format encourages people to talk and communicate in a way that they might not otherwise. For different reasons, this again made for a brilliant and moving video. You felt the passion in the people to make things better, and a sense of pride in what they had, rather than despair over what they hadn’t. All the finished products get posted to YouTube. It’s a technique he calls “crowdversation.” Fitting for #trlondon.
This got me thinking about how we might be able to apply this concept in business. If your company can adopt an open attitude to what gets said, it could form a very powerful feedback tool, and a collective message for what needs to get done. Videos collected in a crowd sourced way from a mix of employees, customers and other stake-holders could be a brilliant and positive way to look at a problem, the cause and possible solutions. Multiple images to music also would make brilliant employer brand video, which could well get shared by everyone in it. The more the better.
We have about 10 recent grads taking part in the #truGrad track. (We will also be looking for mentors again.).
I’ve asked Sergei to come and lead the community video track at #trulondon. I’m also going to ask him to make a crowd-sourced community video from them on the application process and the graduate position now. We could make this viral, and it would be a great opportunity to send the finished product to universities, graduate employers, maybe even a few MP’s via my old colleague @TobyPerkinsMP, the shadow education minister.
Now I’m really looking forward to that!