Paul Jacobs

Advisor - Employer Branding & Social Recruiting CDK Global

Paul Jacobs

Advisor - Employer Branding & Social Recruiting CDK Global
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pauljacobsnz@gmail.com

Biography

Helping employers become stars on the social web.

Created with the Deloitte NZ team an award winning employer branding and social recruiting strategy. Winner of the 2010 SOCRA award for excellence in social media & recruiting. Finalist in the 2010 TVNZ NZ Marketing Awards. Pioneered a number of initiatives, like point-of-view interactive video with built-in gamification; and live-streaming video / interactive chat on Facebook in a recruitment context – an approach adopted by other employers (eg National Australia Bank, Deloitte Australia, EY Australia/NZ, and Lion Australia).

Founder of Jobgram
Jobgram is on a crusade to create a totally new experience for jobseekers; to make job advertising more interesting, engaging & entertaining – less like death notices. Jobgrams are on-brand & targeted infographic, visual, rich media and interactive job ads from the world’s leading employers. Jobgrams showcase an employer’s brand identity & are fully customized to each job. Jobgrams are designed to tap into referral networks & be shared across online professional & personal networks. Jobgram will continue to push the boundaries and challenge convention. Jobgram – pass it on!